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Thursday, September 22
 

11:00am EDT

Welcome Remarks
Speakers
AB

Alexandra Burrow

Sublime & Co


Thursday September 22, 2022 11:00am - 11:15am EDT
Zoom

11:15am EDT

Customer Retention: marketing strategies to keep your current customers coming back for more
Katie Hunt is the founder of Proof to Product, a podcast host, business strategist and community builder for product based business owners. Since 2011, Katie has helped thousands of brands get their products on the shelves of retail stores big & small. Her alumni's products are sold in Target, Nordstom, Container Store, Starbucks as well as independent boutiques around the world. Katie’s work has been featured in Forbes, New York Times, Entrepreneur as as well as dozens of business podcasts. 

Katie brings experience, education and a love of learning into her programs. She earned a dual MBA in marketing & finance from Loyola Marymount University and she has over 20 years experience teaching innovative business development and marketing strategies. Her strengths lie in connecting people and bringing ideas to life – brainstorming, making a plan and executing. 

Connect with Katie at at www.prooftoproduct.com or @prooftoproduct on all social channels.

Speakers
avatar for Katie Hunt

Katie Hunt

Business Strategist & Educator, Proof to Product
Katie Hunt is the founder of Proof to Product, a podcast host, business strategist and community builder for product based business owners. Since 2011, Katie has helped thousands of brands get their products on the shelves of retail stores big & small. Her alumni's products are sold... Read More →


Thursday September 22, 2022 11:15am - 12:00pm EDT
Zoom

12:00pm EDT

Many Shoppers, Many Opportunities
Shoppers have been living through unprecedented change and turmoil. Now more than ever shoppers want to celebrate and recognize the good things in life. No matter what the next normal looks like, it will involve celebrating! And cards will continue to be a meaningful and important part of these celebrations. Shoppers have increasing choices around how and where to buy cards with each of these having inherent benefits and limitations. Kristen will share insights about how shoppers are reacting to recent retail realities including inflation, as well as how attendees can leverage the perceived strengths and drawbacks found in each card purchase channel to maximize the many opportunities they present.

Speakers
avatar for Kristen Deevers

Kristen Deevers

Director, Shopper + Product Insights, American Greetings
Driven by natural curiosity, Kristen has spent her 25 year professional career striving to understand the ‘why’ behind the ‘what’ of shopper behavior. Having worked in both research agencies and client side companies, Kristen has had a unique opportunity to explore these questions... Read More →


Thursday September 22, 2022 12:00pm - 12:45pm EDT
Zoom

12:45pm EDT

Break
Thursday September 22, 2022 12:45pm - 1:00pm EDT
Zoom

1:00pm EDT

How To Avoid Burnout
Join Ashley Sutton, Founder of greeting card company Hustle & Hope as she shares insights on how to avoid burnout and find balance.

Speakers
avatar for Ashley Sutton

Ashley Sutton

Founder, Hustle & Hope
Ashley Sutton began redefining “the hustle”, from Texas to New York City, as she went on to work at some of the world’s top Fortune 500 companies from beauty at Avon Products, to toys at Mattel/Fisher-Price, to preschool licensing, and publishing, where Ashley is currently a... Read More →


Thursday September 22, 2022 1:00pm - 1:45pm EDT
Zoom

1:45pm EDT

The Right Words
With stationery and all social expression product, the ultimate goal is always connection — whether it is one-to-one through a greeting card or ciphering that perfect solution to an ongoing problem in a journal. The job is the maker, then, is to facilitate this for people they have never met and will most likely never meet — and also form a connection with the audience she organically grows. From verbiage to illustration and graphics, product details to packaging, what is driving today’s most dynamic, cutting-edge finds? And, beyond your product, what does your brand say about you? From mission statement to cause-related promotions, consumers are becoming more and more discerning about those makers they choose to support and follow. Sarah will provide a deep dive into what is capturing consumer attention — and sales.
 
Learning Objectives
— The maker model and how it is shaping the current stationery market. What role does social media play in building a stationery brand and small community?
— The new authenticity — speaking to a few deeply instead of trying to appeal to many on a more superficial level. We all have a voice, find your song!
— Deconstructing what goes into great product v. a good one.
— Pervasive card/stationery themes and categories that makers address (whether they like it or not) both in their product and messaging to their community (cause related, suppliers/materials, collabs with stores and other brands, stronger categories like support & sympathy).

Speakers
avatar for Sarah Schwartz

Sarah Schwartz

Editor In Chief, Stationery Trends
Sarah is a magazine editor, writer, podcaster and consultant. She first started covering stationery as a market editor for the trade publication Gifts & Decorative Accessories in 1997, and in 2008, she became founding editor of Stationery Trends, an award-winning trade quarterly magazine... Read More →


Thursday September 22, 2022 1:45pm - 2:15pm EDT
Zoom

2:15pm EDT

Break
Thursday September 22, 2022 2:15pm - 2:45pm EDT
Zoom

2:45pm EDT

PR in a Pinch- How to Land Media Mentions
Ready to land big name media mentions for your brand but are short on time? This is your one-stop shop for everything related to pulling together pitches that land you press-in a pinch. You’ll receive direction on exactly how to plan, prep, and position your brand for the spotlight. Want to have your name everywhere? Attend this talk!

Speakers
avatar for KJ Blattenbauer

KJ Blattenbauer

Founder, publicist, Pretty Peptalks, Hearsay PR
KJ Blattenbauer is the creator of Pretty Peptalks, a high-end letterpress stationery brand based on the belief that life is better lived brightly. As a publicist, KJ shares her signature brand of motivational tenacity with everyone from entrepreneurs to multi-national corporations... Read More →


Thursday September 22, 2022 2:45pm - 3:15pm EDT
Zoom

2:45pm EDT

Quick & Easy Sustainable Changes For Your Biz
I will run through some very easy steps and swaps anyone in the industry can take to make their business more sustainable. Guests will be able to learn from a sustainable paper goods business that has grown to serve over 450 stockists (large and small) globally since 2019.

Speakers
avatar for Kayleigh McCardle

Kayleigh McCardle

Owner, Kinshipped
10 years in Brand strategy and management consultancy. Started my sustainable greeting card business after having a baby in 2019. Have grown the business by tripling turnover year on year. This year we move into our new warehouse. Being sustainable isn’t a barrier!


Thursday September 22, 2022 2:45pm - 3:15pm EDT
Zoom

3:15pm EDT

Break
Thursday September 22, 2022 3:15pm - 3:30pm EDT
Zoom

3:30pm EDT

What You Need To Do - To Prepare to Present to and Sell To Key Accounts
Kate Murray from Quick Brown Fox Letterpress will host a session on how to prepare yourself and your brand to present and sell to Key Accounts. There will be a Q&A at the end of the session.

Speakers
avatar for Kate Murray

Kate Murray

Owner/Designer, Quick Brown Fox Letterpress
Kate Murray is the owner/designer/printer at Quick Brown Fox Letterpress based in the Hudson Valley. She specializes in bright, quirky hand printed cards and paper ephemera.


Thursday September 22, 2022 3:30pm - 4:00pm EDT
Zoom

4:00pm EDT

Break
Thursday September 22, 2022 4:00pm - 4:15pm EDT
Zoom

4:15pm EDT

Branding in Motion
How to translate your brand voice to video. Reels, Video, Stories, Tik Tok - it can all be overwhelming. Learn how to hone in on YOUR unique voice and the best way to amplify that voice across video through social media.

Learning Objectives
* Learn the differences between all of the video options - Instagram Stories, Instagram Live, Instagram Reels, Tik Tok Videos, YouTube and more.
* Decide which format is best for your brand.
* Devise a plan and schedule to showcase your brand through video.

Speakers
avatar for Victoria Venturi

Victoria Venturi

Founder + Creative Director, Paper Epiphanies
Victoria Venturi is the Founder and Creative Director of Paper Epiphanies, a paper and lifestyle brand that empowers women. In the last 8 years, Victoria has grown Paper Epiphanies from an idea to a global brand. Paper Epiphanies is a five-time Louie Award winner and can be found... Read More →


Thursday September 22, 2022 4:15pm - 4:45pm EDT
Zoom

4:15pm EDT

Take Back Your Time
Feel like your days are spent putting out fires and scrambling to stay caught up? Or that the beautiful new planner you purchased in January just collects dust after a couple months?
Most time management systems are rigidly designed to work for the people who designed them -- which may or may not fit your individual work style, brain, and energetic ebbs and flows.
It's time for a kinder, more flexible approach to calendar management that works for YOUR unique needs.

Speakers
avatar for Reese Spykerman

Reese Spykerman

Consultant, Design by Reese LLC
Reese Spykerman is a marketing consultant who helps businesses increase their revenues by optimizing their customers’ online buying experience.A graduate of Missouri’s School of Journalism, Reese has spent the past 15 years combining her writing background with powerful strategic... Read More →


Thursday September 22, 2022 4:15pm - 4:45pm EDT
Zoom

4:45pm EDT

Break
Thursday September 22, 2022 4:45pm - 5:00pm EDT
Zoom

5:00pm EDT

GCA Associates Speak to What is New in Card, Envelope and Packaging Printing!
A panel of GCA Associate members will talk about the latest in treatments and trends for making your products the best they can be. You will learn about new ideas for printing and producing your products, and hear about trends in the industry.

Speakers
SC

Sue Charlier

Greeting Card & Stationery Specialist/Account Executive, Leader Paper
As an account executive in the print and paper industry for nearly thirty years, Sue has assisted greeting card publishers with paper and envelope needs as well as production and product development.She has served in the past as the Chairperson of the Associate membership and currently... Read More →
PS

Phil St. Germain

JS McCarthy
avatar for Erin Sarpa

Erin Sarpa

Creative Director, Stationery HQ
My path to visual design started when my mom gave me my first crayon. I'm the rare bird who has stayed the course for my entire career, not once ever feeling the urge to try Accounting or Phlebotomy.I started a design agency right out of college and formed a partnership which launched... Read More →
avatar for Dan Deardorff

Dan Deardorff

Ecological Fibers
Born and raised in the York, PA area, Dan has devoted his entire career to the Graphic Arts Industry. After a few years of active duty in the US Navy, Dan started stripping flats for a local printing company. After a few years Dan ended up at a larger printer in the Baltimore area... Read More →
avatar for Kim Shannon

Kim Shannon

National Sales Manager, Fine Paper, Neenah Paper
Kim Shannon, National Sales Manager at Neenah, has been a collector and sender of beautiful greeting cards and stationary since a young age, probably instilled by her mother who insisted on hand written thank you notes, or by her French pen pal who always had the most beautiful stationary... Read More →


Thursday September 22, 2022 5:00pm - 5:45pm EDT
Zoom

6:00pm EDT

Virtual Escape Quest
A mash-up between an online escape room and a scavenger hunt where you’ll be placed in a team of other W&R attendees to solve puzzles, find clues, and escape the quest in time. Tickets are $10pp and can be purchased during the registration process.

Thursday September 22, 2022 6:00pm - 7:00pm EDT
Zoom
 
Friday, September 23
 

10:00am EDT

Virtual Book Club
Find out how regret, our most misunderstood emotion, can be the pathway to our best life by picking up a copy of The Power of Regret: How Looking Backward Moves us Forward – by Daniel H. Pink and start reading! Then join Andy Meehan of Designer Greetings to share thoughts, discuss, and network with fellow industry members to make the most of what you’ve read. Even if you don’t read the book – we’d love to have you as a part of the discussion.

Speakers
avatar for Andy Meehan

Andy Meehan

Designer Greetings


Friday September 23, 2022 10:00am - 11:00am EDT
Zoom

11:00am EDT

Welcome Remarks & Consumer's Choice Award Winner Announcement
Start the day off with a recap of Thursday and the exciting announcement of the Louie Consumer's Choice Award winner!

Speakers
AB

Alexandra Burrow

Sublime & Co


Friday September 23, 2022 11:00am - 11:15am EDT
Zoom

11:15am EDT

Trend Report from National Research Study on Small Business Use of Greeting Cards
What do small businesses look for when they are thinking of sending greeting cards? Are they even sending greeting cards? To whom? Why or why not? This presentation will answer those questions and more.

With more than 5.8 million small businesses across the U.S., greeting card makers of all varieties have a vested interest in knowing what the national trends are in professional use of greeting cards. This presentation will report on data from a university-conducted research study of small business use of seasonal greeting cards.

USC’s Marshall School of Business professor Stephen J. Lind, PhD, will present the findings on a study of more than 2,000 small businesses across the U.S., covering trends projected beyond pandemic-era practices.

Speakers
avatar for Stephen Lind

Stephen Lind

Associate Professor of Clinical Business Communication, USC Marshall School of Business
Stephen J. Lind, PhD is an Associate Professor of Clinical Business Communication in the Marshall School of Business at the University of Southern California. Dr. Lind is a published author with works ranging from Entrepreneur and the Wall Street Journal to his biography of Peanuts... Read More →


Friday September 23, 2022 11:15am - 12:00pm EDT
Zoom

12:00pm EDT

Finding Joy In Diversity
 With Black Joy Paper
Join us for in an in-depth discussion about diversity, Black Joy Paper, and how we can work together to promote more inclusiveness in our businesses. We'll discuss how Black Joy got started, why diversity matters, and how to get more involved.

Speakers
avatar for Andrea Williams

Andrea Williams

Paisley Paper Co
avatar for Natalie Henry

Natalie Henry

Pretty Peacock Paperie
avatar for Tiffany McGraw

Tiffany McGraw

Paper Rehab


Friday September 23, 2022 12:00pm - 12:45pm EDT
Zoom

12:45pm EDT

Break
Friday September 23, 2022 12:45pm - 1:00pm EDT
Zoom

1:00pm EDT

Louie Award Finalist & Winners Panel
Join a panel of recent Louie Award finalist and winning companies as they discuss the story behind their cards and their experiences throughout the Award process. Moderated by Andy Meehan from Designer Greetings

Speakers
LL

Libby Llanso

Seedlings
avatar for Ryan Kissick

Ryan Kissick

Director of Business Development, Good Juju Ink
Avid scuba diver, wildlife photographer, and raised alongside the oceans and mountains of the Sunshine State, Ryan is obsessed with all things nature and---thankfully for us here at Good Juju Ink---all things Excel spreadsheets. Back when he was a competitive athlete (many moons ago... Read More →
avatar for Juliana Kissick

Juliana Kissick

CEO & Chief Creative Officer, Good Juju Ink
Juliana became "Juju" when her 1-year-old sister decided it was the only logical way to pronounce her name. Juju spent the majority of her life as a professional dancer, choreographer, and actress in Los Angeles but, in 2014, decided it was her life's calling to spread good juju and... Read More →
avatar for Kate Murray

Kate Murray

Owner/Designer, Quick Brown Fox Letterpress
Kate Murray is the owner/designer/printer at Quick Brown Fox Letterpress based in the Hudson Valley. She specializes in bright, quirky hand printed cards and paper ephemera.
avatar for Michele Byrne

Michele Byrne

Paper and Stuff
Michele Byrne is a graphic designer with a passion for building brands and creating high-quality tangible products. Since starting in early 2020, she has built paper&stuff into a bold, colorful, and exciting company that aims to release products that spark joy. Michele is purpose-driven... Read More →
avatar for Michelle Angenent

Michelle Angenent

417 Press
Michelle is the founder of a Montreal-based graphic design and letterpress printing studio known for transforming life observations into greeting cards and paper goods. A habitual multitasker, single mom to teen twins and a fur baby, Michelle parlayed an English Literature... Read More →
avatar for Andy Meehan

Andy Meehan

Designer Greetings


Friday September 23, 2022 1:00pm - 1:45pm EDT
Zoom

1:45pm EDT

Break
Friday September 23, 2022 1:45pm - 2:00pm EDT
Zoom

2:00pm EDT

Confessions of a Serial Note Writer: Marketing Tips and Perspectives
You may think you’re selling cards, but of course you’re really selling powerful tools for spreading love, strengthening connection, and nourishing relationships. Between pandemic and politics, the world has never needed this more desperately, and Ms. Cottrell’s recently published book HEARTSPOKEN: How to Write Notes that Connect, Comfort, Encourage, and Inspire is focused on inspiring and instilling confidence so readers will use these tools more often and more effectively.

Speakers
avatar for Elizabeth Cottrell

Elizabeth Cottrell

Founder, RiverwoodWriter, LLC
Elizabeth H. Cottrell is a scientist by training but more recently, she is a freelance and technical writer, ghostwriter, and blogger, called to encourage readers to strengthen the bonds of faith, family, and friends and to cultivate the joy and impact of personal, handwritten notes... Read More →


Friday September 23, 2022 2:00pm - 2:30pm EDT
Zoom

2:00pm EDT

The United States Postal Service Products & Solutions for Small Business
Learn how to access products and solutions from the Postal Service.  USPS execs Jason Johnson, Director Inside Sales and Steven Mills, Manager USPS Connect Local provide an overview and how-to on shipping and mailing products developed specifically for small businesses.​​​​

Speakers
avatar for Jason Johnson

Jason Johnson

Director of Inside Sales, USPS
Jason Johnson is the Director of Inside Sales for the United States Postal Service (USPS). As Director, he leads a group of over 110 dedicated and knowledgeable sales representatives that proactively reach out to small and medium businesses to inform, educate, and assist them on the... Read More →
avatar for Steven Mills

Steven Mills

Manager, USPS Connect Local, USPS
Nearly 20 years at the Postal Service in several functions mainly focused on product and marketing.  Early work involved streamlining Business Reply Mail and developing the earliest form of Share Mail using scanning and payment technology.  My positions as Manager, Retail Marketing... Read More →


Friday September 23, 2022 2:00pm - 2:30pm EDT
Zoom

2:30pm EDT

Break
Friday September 23, 2022 2:30pm - 2:45pm EDT
Zoom

2:45pm EDT

Keep in TOUCH: How the Right Paper and Print Techniques Can Make all the Difference
At a time when technology and social distancing have eroded the ties between us, people value thoughtful printed greeting cards today more than ever. Where social media posts and other e-messages are quickly forgotten, printed cards are a perpetual reminder that someone cared enough to go to the time, effort and expense of choosing just the right greeting for them.

During this talk Sabine will reveal:

-How to select the perfect paper to elevate any message
-The hottest trends in printing and paper choice
-Printing techniques to use to make your card unforgettable
-How knowing the latest print techniques ensures your cards are produced in the most cost-effective way possible.

Speakers
avatar for Sabine Lenz

Sabine Lenz

Founder/CEO, PaperSpecs
Sabine Lenz is the founder of PaperSpecs.com. THE online hub for brand owners and designers who love and spec paper and print. More than 19,000 creatives receive her e-newsletter, watch her videos and attend her virtual [unboxed] and in person events.An award-winning graphic designer... Read More →


Friday September 23, 2022 2:45pm - 3:15pm EDT
Zoom

3:15pm EDT

Sales Rep Panel
Our community of incredibly talented and creative people includes publishers of every size. Some of our members are just starting their journey and some are, well…Hallmark and American Greetings! In between those bookends, we have small, medium, and large publishers with everything from a few independent reps to those who have established relationships with multi line rep groups.

Having mentored many of these publishers I know that the subject of sales reps—how to find them? how to work with them? how to support them? what should I expect?—is often the first question they ask.

During this 45 minute panel, we will talk about this but and we will flip the questions somewhat and get your perspective on how you find lines that fit your line package, what do you expect from a vendor partner, what kind of support you are looking for and what do you expect?

Speakers
RA

Rhonda Adelson

Manufacturer's Rep, Independent Sales Rep
I have been selling in this industry for over 25 years concentrating on greeting cards and paper gifts.
avatar for Carlos Llanso

Carlos Llanso

CEO, Legacy Publishing
Carlos LLansó has been CEO of Legacy Publishing since the day he helped start the family business in June of 1993. Legacy began as a coaster manufacturer. Making coasters and three other products from the one million discarded book covers that its now sister company, Dunn & Co. Inc... Read More →
avatar for Kenny Warren

Kenny Warren

Crow and Canary
Kenny Warren has a 21-year career in stationery and printing. She first started in 2001 while working for a graphic design agency in Silicon Valley. That job not only taught Kenny her print production skills, but led her to co-owning and operating the LOUIE-award winning card company... Read More →


Friday September 23, 2022 3:15pm - 4:00pm EDT
Zoom

4:00pm EDT

Closing Remarks
Speakers
AB

Alexandra Burrow

Sublime & Co


Friday September 23, 2022 4:00pm - 4:15pm EDT
Zoom

4:15pm EDT

In-Person Meet Ups
Join fellow GCA members for in-person meet-ups! If you’re interested, we currently have the below locations confirmed for a meet-up and you’ll sign up during registration. Interested in hosting a meet-up in another city? Email us at gca@greetingcard.org
Edison, NJ
NYC, NY
Chicago, IL
Denver, CO
San Diego, CA
Boston, MA
Minneapolis, MN
Portland, OR

Friday September 23, 2022 4:15pm - 8:15pm EDT
Various
 
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