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Friday, September 23 • 3:15pm - 4:00pm
Sales Rep Panel

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Our community of incredibly talented and creative people includes publishers of every size. Some of our members are just starting their journey and some are, well…Hallmark and American Greetings! In between those bookends, we have small, medium, and large publishers with everything from a few independent reps to those who have established relationships with multi line rep groups.

Having mentored many of these publishers I know that the subject of sales reps—how to find them? how to work with them? how to support them? what should I expect?—is often the first question they ask.

During this 45 minute panel, we will talk about this but and we will flip the questions somewhat and get your perspective on how you find lines that fit your line package, what do you expect from a vendor partner, what kind of support you are looking for and what do you expect?


Rhonda Adelson

Manufacturer's Rep, Independent Sales Rep
I have been selling in this industry for over 25 years concentrating on greeting cards and paper gifts.
avatar for Carlos Llanso

Carlos Llanso

CEO, Legacy Publishing
Carlos LLansó has been CEO of Legacy Publishing since the day he helped start the family business in June of 1993. Legacy began as a coaster manufacturer. Making coasters and three other products from the one million discarded book covers that its now sister company, Dunn & Co. Inc... Read More →
avatar for Kenny Warren

Kenny Warren

Crow and Canary
Kenny Warren has a 21-year career in stationery and printing. She first started in 2001 while working for a graphic design agency in Silicon Valley. That job not only taught Kenny her print production skills, but led her to co-owning and operating the LOUIE-award winning card company... Read More →

Friday September 23, 2022 3:15pm - 4:00pm EDT