GCA Workshop & Retreat 2022 has ended
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Thursday, September 22 • 12:00pm - 12:45pm
Many Shoppers, Many Opportunities

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Shoppers have been living through unprecedented change and turmoil. Now more than ever shoppers want to celebrate and recognize the good things in life. No matter what the next normal looks like, it will involve celebrating! And cards will continue to be a meaningful and important part of these celebrations. Shoppers have increasing choices around how and where to buy cards with each of these having inherent benefits and limitations. Kristen will share insights about how shoppers are reacting to recent retail realities including inflation, as well as how attendees can leverage the perceived strengths and drawbacks found in each card purchase channel to maximize the many opportunities they present.

avatar for Kristen Deevers

Kristen Deevers

Director, Shopper + Product Insights, American Greetings
Driven by natural curiosity, Kristen has spent her 25 year professional career striving to understand the ‘why’ behind the ‘what’ of shopper behavior. Having worked in both research agencies and client side companies, Kristen has had a unique opportunity to explore these questions... Read More →

Thursday September 22, 2022 12:00pm - 12:45pm EDT